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Privacy Policy
Last updated: 20 April 2026
Quick Summary
- We are Innovate Ltd, and we collect limited personal data when you contact us, enquire about our services, or use our website.
- We use it to respond to you, manage our business relationships, and improve our website.
- We don’t sell your data, and we only share it with trusted service providers who help us run our business.
- You have rights over your data, including the right to access, correct or delete it. Contact us at info@thisisinnovate.co.uk to exercise them.
Who We Are
Innovate Ltd is the controller of your personal data under UK data protection law (the UK GDPR and the Data Protection Act 2018).
Company name: Innovate Ltd
Registered number: 05493105
Registered office: Midland House, 2 Poole Road, Bournemouth, Dorset, BH2 5QY
Website: https://thisisinnovate.co.uk/
Contact email: info@thisisinnovate.co.uk
If you have any questions about this policy or how we handle your personal data, please email us at the address above.
About This Policy
We provide services to businesses and organisations, so most of the personal data we hold relates to individuals in their professional capacity — for example, employees or representatives of our clients, prospects, suppliers and other business contacts. This policy explains how we handle that data, as well as any personal data we collect through our website.
The Personal Data We Collect
We collect only the personal data we need to run our business. This typically includes:
- Identity data — your name
- Contact data — email address, telephone number, company name and job title
- Enquiry data — information you include when you contact us or complete forms on our website
- Marketing data — your preferences for receiving communications from us
- Technical data — IP address, browser type, device information and usage data collected automatically when you visit our website
- Cookie data — information collected through cookies and similar technologies (see the Cookies section below)
We do not intentionally collect special category data (such as health, racial or ethnic origin, religious beliefs, or biometric data) and ask that you do not send us this kind of information through our website.
We do not carry out automated decision-making or profiling that produces legal or similarly significant effects.
How We Collect Your Personal Data
We collect personal data:
- Directly from you — when you contact us, complete a form on our website, request information, or sign up for updates
- Automatically — when you use our website, through cookies and similar technologies
- From our clients — where a client shares business contact details of their staff or representatives with us so that we can provide our services. If you are sharing colleagues’ details with us, please make sure they are aware
- From third-party data providers and public sources — for business development and prospecting, we may obtain business contact details (such as name, job title, work email, company and professional profile information) from professional networks like LinkedIn, company websites, and B2B data providers such as Apollo, Lusha, ZoomInfo and Cognism. We rely on legitimate interests for this processing and only contact individuals in a business context about services relevant to their professional role. You can object to this processing at any time by contacting us
How We Use Your Personal Data
|
What we do |
Lawful basis |
| Respond to enquiries and provide information you request | Legitimate interests / steps prior to a contract |
| Manage our relationship with you or your organisation |
Legitimate interests / contract |
| Provide and improve our website and services |
Legitimate interests |
| Send marketing communications | Consent, or legitimate interests (for existing business contacts) |
| Monitor website performance, security and usage | Legitimate interests |
| Comply with legal, regulatory, tax or accounting obligations | Legal obligation |
| Establish, exercise or defend legal claims | Legitimate interests |
Our legitimate interests include operating and improving our business and website, responding to enquiries, developing client and supplier relationships, identifying and contacting potential business customers, keeping proper records, and protecting our systems from risk. You can ask us for more detail about our balancing assessment at any time.
If we need to collect your personal data to enter into or perform a contract with you and you choose not to provide it, we may not be able to provide our services.
Marketing
We may send marketing communications about our services in a business context where:
- you have asked to receive them, or
- you have given us your consent, or
- you are an existing business contact and the communications relate to similar services (the “soft opt-in” under PECR), or
- you are a representative of a corporate subscriber (such as a limited company or LLP) and we have a legitimate interest in contacting you in your professional capacity.
You can opt out of marketing at any time by using the unsubscribe link in our emails or by contacting us directly. Opting out will not affect any other communications relating to our services or our business relationship with you.
Cookies and Similar Technologies
Our website uses cookies and similar technologies to help the site function, understand how visitors use it, and support our marketing. Where cookies are not strictly necessary for the site to work, we will ask for your consent before they are placed.
The main cookies and tracking technologies we use are:
| Provider | Purpose | Category |
| HubSpot | Website functionality, user behaviour, and marketing automation | Functional / Analytics / Marketing |
| Google Analytics | Website analytics and performance measurement | Analytics |
| LinkedIn Insight Tag | Advertising measurement and audience building | Marketing |
| Meta (Facebook) Pixel | Advertising measurement and audience building | Marketing |
You can manage your cookie preferences at any time through our cookie banner or your browser settings. For full details of each cookie, including names and retention periods, please see our cookie banner settings.
Who We Share Your Personal Data With
We only share your personal data where necessary, and only with:
- Website hosting, IT and system administration providers
- Analytics and website service providers (including those listed above)
- Professional advisers such as lawyers, accountants, insurers and auditors
- Marketing, email and CRM platform providers (including HubSpot)
- Regulators, authorities and law enforcement bodies where required by law
- Prospective buyers, investors or their advisers in connection with any sale, merger or reorganisation of our business
We require all third parties who process personal data on our behalf to respect the security of your personal data and to process it only in accordance with our instructions and applicable law.
International Transfers
Some of our service providers (including HubSpot, Google, LinkedIn and Meta) are based outside the UK, primarily in the United States and the European Economic Area.
Where we transfer personal data outside the UK, we make sure suitable safeguards are in place, which may include:
- Transfers to countries covered by UK adequacy regulations (such as the EEA);
- The UK International Data Transfer Agreement (IDTA), or the UK Addendum to the EU Standard Contractual Clauses;
- Reliance on the UK Extension to the EU-US Data Privacy Framework, where the receiving organisation is certified.
You can request a copy of the relevant safeguards by emailing us at info@thisisinnovate.co.uk.
Data Security
We have appropriate technical and organisational measures in place to protect personal data against unauthorised access, loss or damage. However, no system is completely secure, and we cannot guarantee the security of data sent to us over the internet.
How Long We Keep Your Personal Data
We keep personal data only for as long as we need it. As a general guide:
| Type of data | How long we keep it |
| Enquiry and general correspondence | Up to 24 months after our last contact |
| Client and supplier records | Duration of the relationship plus 6 years (to meet tax and legal obligations) |
| Prospect and business development contacts | Up to 24 months from collection, or until you ask us to stop, whichever is sooner |
| Marketing contacts | Until you unsubscribe or ask us to stop |
| Website analytics and cookie data | As set out in our cookie banner (typically up to 24 months) |
| Accounting records | 6 years, in line with HMRC requirements |
We may keep data for longer where needed to deal with complaints, disputes or legal claims, or where the law requires it.
Your Rights
Subject to applicable law, you have the right to:
- Request access to your personal data
- Request correction of inaccurate or incomplete data
- Request erasure of your data
- Request restriction of processing
- Object to processing (including for direct marketing)
- Request the transfer of your data to you or another organisation
- Withdraw consent at any time where we rely on consent
To exercise any of these rights, please email us at info@thisisinnovate.co.uk. We will respond within one month.
You also have the right to complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we handle your data. You can find details on the ICO website at ico.org.uk. We would appreciate the chance to address your concerns first, so please consider contacting us before making a complaint.
Third-Party Links
Our website may contain links to third-party websites, plug-ins or applications. We do not control these sites and are not responsible for their privacy practices. We encourage you to read the privacy policy of every site you visit.
Children
Our website is not intended for children, and we do not knowingly collect personal data from anyone under the age of 13. If you believe a child has provided us with personal data, please contact us and we will delete it.
Changes To This Privacy Policy
We may update this policy from time to time. Any changes will be posted on this page, and the “last updated” date at the top of the policy will be revised. For material changes, we will take reasonable steps to notify you.
Contact Us
If you have any questions about this Privacy Policy or how we use your personal data, please contact:
Email: info@thisisinnovate.co.uk
Post: Innovate Ltd, Midland House, 2 Poole Road, Bournemouth, Dorset, BH2 5QY